Lack of access to adequate funding is probably the single biggest reason independent artists fail in the music industry. The reality is that commercially-viable projects that can add serious value to an artist’s career cost considerable money.
The costs associated with professional-quality recording, mixing, mastering, distribution, pressing, promotion, publicity, and touring can sometimes seem insurmountable to artists, who often then skip (or skimp on) important steps.
That leads invariably to unimpressive results that undermine the artist’s efforts, which tends to give way to giving up on the dream of advancing in the music industry.
“Back in the day,” local, regional, and smaller independent record labels would sometimes provide the way forward through this cycle for artists they believed they could turn a profit on (but even then, it was usually with deals that were not favorable to artists).
Now, labels hardly ever speculate on artists that have not already proven commercial viability, and they still do so with deals that often leave artists in a form of servitude – not in control of their own path.
Music Crowdfunding with EMG
If you already have the funding it takes to move your project forward in a commercially-viable way, then congratulations - you’re ahead of the game! You can skip this step of our process and move straight onto other priorities.
But if you are one of the thousands of artists long on talent but short on funds, EMG can help!
Our innovative, proven fundraising process has raised about $500,000 (and counting) for artists over the last several years and shows no signs of slowing down!
Fundraising Campaign Results
Here are just a few of the many examples of music crowdfunding campaigns we’ve helped run.
Michael Blakey
Upstate NY
$30,510
The Statesboro Revue
New Braunfels, TX
$26,575
Bayou City Funk
Houston, TX
$26,362
Paige Lewis
Houston, TX
$25,385
Roxy Roca
Austin, TX
$24,830
The Mighty Orq
Houston, TX
$22,940
Luke Daniel
Austin, TX
$22,430
Barney Cockburn
Austin, TX
$20,765
Mark Riddell
Houston, TX
$20,411
Chad Bushnell
Red Bluff, CA
$16,930
The Drugstore Gypsies
Austin, TX
$16,155
Devon Cable
Portland, TX
$15,655
Brad Boyer
Houston, TX
$15,260
William and The Texas Starlight
Houston, TX
$12,895
Chace Rains
Clarksville, TX
$12,790
Kyle Garrett
Houston, TX
$12,625
FAQ
How does it work?
We have a proven process that works because it’s repeatable and verifiable. It’s a combination of curriculum, necessary exercises, consultation, production of assets, and ongoing coordination of efforts. It includes all of the following:
- Crafting Your Statement of Authentic Purpose
- Defining Your Circle of Influence
- Establishing Official Goals
- Video Script Writing
- Video Shooting
- B-Roll/Music Bed Procurement
- Video Editing and Render
- Rewards Development
- Campaign Page Build-Out
- Outreach Strategy – With Examples
- Social Media Strategy – With Examples
- Pre-Load
- Launch Strategy
- Media Plan
- Sequencing
- Campaign In-Progress Monitoring and Consultation
- End Sequencing
What does this cost?
In exchange for our services, we are compensated in one of a few ways:
- If the bulk of funds raised are to be utilized with EMG for the production and release of your new recording project, we offer our fundraising services free of charge to qualified artists.
- If you already have a relationship with a studio/producer you wish to work with and only need help raising funds and/or with other strategic support, we offer two options:
- No-upfront-fee fundraising in exchange for 25% of funds raised (the other 75% to be sent directly to you for usage in whatever ways you see fit)
- Flat-fee fundraising for $1999, payable upfront
- No-upfront-fee fundraising in exchange for 25% of funds raised (the other 75% to be sent directly to you for usage in whatever ways you see fit)
