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Spokes in The Wheel

If you’ve been following along with some of the messages we’ve been sending you, you’ll notice we’re not shy about letting you know about many of the success stories we’ve had at EMG.

I wanted to tell you a little bit more about HOW many of those success stories have happened.

A lot of it has to do with what I call the “spokes in the wheel.”

A successful project in the music industry has a ton of moving parts; spokes in a wheel that have to work together with cohesion. The project has to be impeccably well-timed, and each spoke in the wheel must know what each other spoke is doing in order to maximize the efforts of each “department” of your campaign.

We can act to oversee your entire campaign, advising you on short and long-term priorities. We can help you develop a working budget, triage within budget to determine the right mix of support, and help you shop for key outside team members like booking agencies, record labels, music publishers, and traditional artist management. We can also play the role of release coordinator to synthesize efforts between the various departments (or spokes in the wheel).

Why is that important?

Well, let’s say you get a gig in Corpus Christi. Well, that’s cool…at the same time, your publicist might need to know about it, though, right? Cause it’s a lot easier to get someone in Corpus to write about you if you’re coming to their town to play a show (and a lot easier to get people out to that show if there’s an article about it). But if that publicist does manage to get you written about, you might wanna let distribution know, cause the local mom and pop record stores are more likely to order a few copies of your record if there’s local press activity. Oh, doing a radio campaign? They better know about the gig, the story, and the store placement, because it’ll be a lot easier to get the local station to spin your song if they know about the other activity happening. Oh, and if your booking agent (even if that’s you) is having a tough time getting you re-booked or booked at a better price or venue, you’ll probably want that person armed with the knowledge about the press, the placement, and the radio airplay.

Multiply this all times perhaps 30-100 different markets you’re attacking with your release, and you can see how release coordination is key. To maximize your releases, SOMEONE’s got to do this work.

If you’re interested in that someone being EMG, feel free to Contact Us and we’d be happy to discuss your next project with you!

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